Friday, February 16, 2007

This blog has moved

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Hi, My blog has now moved to a new location. Please click on the link and you will be taken to the new location. Thanks, Noshtradamus
Saturday, December 23, 2006

Choosing the right blog service

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A couple of months back, I began parallel publishing my blog here, and on wordpress . I planned to use both for a while to see which would b...

Fighting the "Keyhole View" of Advertising & Public Relations

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When I "left advertising" last year, to "broaden my horizons and find new ways of communicating to the new world of consumer...
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Wednesday, December 20, 2006

Santosh Desai, Advertising, and The Way We Are!

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A couple of days back I read that Santosh Desai was leaving hardcore advertising . Not surprising I thought, for a man of his thinking and...
Monday, December 18, 2006

Advertising, PR, and the art of saying "No"

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The phrases "No, can't do!" or "thanks, but no thanks!" don't quite figure in the vocabulary of advertising, mar...
Friday, December 15, 2006

Adrant offers "fake blog apology" service to marketers!

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Marketers who create blogs and try to pass them off as genuine user blogs will more often than not get caught! Adrants now offers a customi...

The Indian Economy: News That Caught My Eye # 2

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Infosys in the Nasdaq-100 Index: On 18th December 2006 Indian IT giant Infosys (market capitalisation on nasdaq - $5.6 Billion) is set to ...
Tuesday, December 12, 2006

What Women Want (And Men Don't)

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In the 2000 classic "What Women Want" starring Mel Gibson and Helen Hunt - Mel, a hotshot (but arrogant MCP) creative director ...
Monday, December 11, 2006

Wal-Mart, Julie Roehm, Draft-FCB - the highs and lows straightened out

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I (like a whole lot of us) have been following the abovementioned story from the time Draft-FCB got the Wal-Mart business... when George...

Random Useful Thought # 002

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Being a client to an advertising agency or public relations firm automatically authorises you to make changes in the campaigns they presen...