tag:blogger.com,1999:blog-183497862012-02-16T14:35:52.275+05:30stargazing about communication in the new worldnoshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.comBlogger521100tag:blogger.com,1999:blog-18349786.post-65892826823989402482007-02-16T22:21:00.000+05:302007-02-16T22:24:31.105+05:30

Hi,My blog has now moved to a new location.Please click on the link and you will be taken to the new location.Thanks,Noshtradamus

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-57195319328959749422006-12-23T10:48:00.000+05:302006-12-23T11:45:59.605+05:30

A couple of months back, I began parallel publishing my blog here, and on wordpress.I planned to use both for a while to see which would be more comfortable to use.I also wanted to know whether the same content gets different traffic on different locations/environments - ie - blogger versus wordpress.There was a difference:1. Wordpress is far simpler to use, with most inputs being click, drag and

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-26322945713478603702006-12-23T01:50:00.000+05:302006-12-23T01:52:26.190+05:30

When I "left advertising" last year, to "broaden my horizons and find new ways of communicating to the new world of consumers", most advertising folk I knew didn't have a clue as to what I was talking about.Admittedly, even I wasn't sure what was out there, and what all I would have to learn (and unlearn), after being in the business of communication for 16 years!The only thing I knew for sure,

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com1tag:blogger.com,1999:blog-18349786.post-89353422898471521462006-12-20T19:46:00.000+05:302006-12-20T19:47:55.671+05:30

A couple of days back I read that Santosh Desai was leaving hardcore advertising. Not surprising I thought, for a man of his thinking and abilities, he probably felt stifled at McCann. And he probably would have felt the same in any other agency.Then this morning I read an interview with him in AgencyFaqs, where he vented his frustrations on what he called the "narrow and one-track mindedness" of

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-71988131887069124522006-12-18T10:17:00.000+05:302006-12-18T10:19:45.417+05:30

The phrases "No, can't do!" or "thanks, but no thanks!" don't quite figure in the vocabulary of advertising, marketing and public relations people, do they? And I mean when it is in the context of standing up for what we believe in, or refusing business because it goes against our values, professional instincts, and the interests of our people. Well that's the power of money, and the sad-but-true

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-8645803905854126762006-12-15T15:46:00.000+05:302006-12-15T15:47:30.809+05:30

Marketers who create blogs and try to pass them off as genuine user blogs will more often than not get caught! Adrants now offers a customised "fake blog apology service"! Read about the service (and about some fake blogs exposed) here..

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-24573244559943604762006-12-15T02:18:00.000+05:302006-12-15T02:22:09.017+05:30

Infosys in the Nasdaq-100 Index: On 18th December 2006 Indian IT giant Infosys (market capitalisation on nasdaq - $5.6 Billion) is set to join the likes of Adobe, Apple, Cisco, Dell, eBay, Google, and Microsoft in the Nasdaq 100 Index - becoming the first Indian company to do so!Infosys is one of the great Indian companies (like Tata) that has a spotless reputation in India, and ranks among one

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-87893407362521406542006-12-12T12:20:00.000+05:302006-12-12T19:29:55.796+05:30

In the 2000 classic "What Women Want" starring Mel Gibson and Helen Hunt - Mel, a hotshot (but arrogant MCP) creative director comes out with brilliant advertising campaigns targeted at women because he develops the ability to read women's thoughts, and hence know "what women want!"But when you're not Mel - and you often cannot read women's words (leave alone thoughts) how to you communicate and

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-89675828419359892542006-12-11T13:25:00.001+05:302006-12-11T13:34:34.480+05:30

I (like a whole lot of us) have been following the abovementioned story from the time Draft-FCB got the Wal-Mart business... when George Parker exposed the internal memo at Ogilvy... then when Draft-FCB 'released the lions'... right up to the discovery a couple of days back that Wal-Mart fired Julie Roehm and has put the business up for a pitch again!Well, between comments and opinions from

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-47949974363046862192006-12-11T13:22:00.000+05:302006-12-11T13:24:59.138+05:30

Being a client to an advertising agency or public relations firm automatically authorises you to make changes in the campaigns they present. But it doesn't automatically qualify you to be right!

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-62388326110981087222006-12-05T10:10:00.000+05:302006-12-05T10:12:31.455+05:30

Okay, the issue of illegal mirroring has been sorted out. Here's how:On discovering the illegal mirroring of my wordpress blog at byindia, I wrote an email to both byindia and web2corp, a US based company that recently bought byindia.Within a couple of hours, I received an email from no less than the CEO of web2corp, expressing his concern and desire to fix the problem.I pointed out the mirrors

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com6tag:blogger.com,1999:blog-18349786.post-17107611432063684122006-12-04T20:02:00.000+05:302006-12-04T23:36:38.296+05:30

I just discovered a blog which is blatantly copying my name and the content from this blog of mine- word for word, link for link - and posting it under the name of someone called carlin (see here) >(link removed, not giving them any hits from here)THIS IS NOT ME POSTING HERE AND THEY ARE USING MY CONTENT WITHOUT MY PERMISSION!If you search this service of free blogs from byindia.com you will

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com1tag:blogger.com,1999:blog-18349786.post-11248308189855817102006-12-04T14:11:00.001+05:302006-12-04T14:11:52.450+05:30

When I first saw the new television commercial for e-serve Citigroup Global Services being aired in India, I thought I'd missed something - because no one could have actually made make such a crappy ad!Then suddenly I saw it again, and again! Realisation dawned: I wasn't missing anything, but the ad was missing everything - logic, intelligence, credibility and class!The commercial features a guy

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-42234575025065490612006-11-30T16:53:00.000+05:302006-12-01T21:14:50.734+05:30

In any discussion, debate, brainstorm, argument, or wherever you're faced with thinking contradictory to yours, pause for a moment and say to yourself: "Perhaps the other person is right"Then think seriously about it. Who knows what new mindspace you discover.Note: More random thoughts and beliefs that have worked for me, will appear on this blog - randomly :).

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-892124923089871432006-11-29T14:22:00.000+05:302006-11-29T14:24:18.111+05:30

In a recent research study conducted by Microsoft (MSN and Windows Live) it was found that India's blogosphere is unique in the region with blogging driven by men with an interest in business, politics and entertainment. (What else is there?? porn is entertainment, right??).Your Average Indian Blogger: A summary of this research would indicate that your average Indian blogger is a young male with

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-85134485135743499982006-11-28T11:20:00.000+05:302006-11-28T11:32:03.093+05:30

While we and the world talk about Indian IT, Indian BPOs, our growing global competitiveness and our expanding local consumerism, we usually fail to recognise other industries and indicators of potential.In the last year or so, I've spent a lot of time studying the Indian economy and its various industries - and have discovered a whole new world of potential and opportunity - in areas we take for

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com2tag:blogger.com,1999:blog-18349786.post-48394158623089938902006-11-27T12:24:00.000+05:302006-11-29T09:55:32.623+05:30

"I spend many hours a day counselling your CEO, my company just designed a programme that is expected to avert a crisis in your lives, and change the fortunes of your company. But hey, I'm just a vendor and supplier, like your plumber, travel agent, and your friendly neighbourhood newspaper boy!"It's amazing how in this day and age, marketing consultants, advertising agencies and public relations

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-54728329442209908332006-11-21T09:58:00.000+05:302006-11-21T10:06:32.981+05:30

I just read a fascinating interview by The Strategist Team of Business Standard, with Luc de Brabandere who is an author of many books, and Paris based Vice-President of Boston Consulting Group.In his interview, Luc talks about the differences between Innovation and Creativity (eye opening stuff here). He opines why organisations cannot be creative, but should aspire to be innovative. Creativity

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-8669341532013053702006-11-20T23:21:00.000+05:302006-11-20T23:24:08.888+05:30

When I tell people that I help companies understand new media, and how to use it to their benefit, most people look at me and say - "by new media you mean the internet, right..? what else is there??!".In the beginning, I used to get stumped by the ignorance behind this assumption. I used to be apalled by the fact that even seasoned communication professionals in advertising and public relations

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-44116970132764574782006-11-15T10:06:00.000+05:302006-11-16T08:16:56.772+05:30

It took me a while to figure out if this is a joke or its serious - a KFC image of Colonel Sanders, allegedly visible from the moon! I still don't know. Check it out here at Innocent Bystanders. I especially love the comments!Oh... now I know why this blog is so interesting. The authors claim that they're not bloggers, but commenters! Nice tagline - "anyone can blog... commenting is hard" (hmm...

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com1tag:blogger.com,1999:blog-18349786.post-53420111980896092842006-11-15T01:33:00.000+05:302006-11-15T01:36:18.749+05:30

8% Growth: According to the Centre for Monitoring the Indian Economy (and hints from the Indian Finance Minister) the Indian economy is expected to grow by 8% in the financial year ending March 2007. This comes in the wake of plenty of new capital investments, high credit growth, and improved profitability in the corporate sector.11th largest 'services' exporter: While overall growth this year is

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-72458644344040685222006-11-14T00:04:00.000+05:302006-11-14T00:06:52.604+05:30

I just received an sms alert from my friendly industry spammer, about a David-Bates-Enterprise merger. Yes, David, Bates, Enterprise... I've double checked the article it pointed to, and you can see for yourself.For those of you who don't have the context of Indian advertising agencies - this is the wierdest merger anyone of us here can imagine! Because the three entities seem to have nothing in

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-3103340214950532672006-11-13T11:43:00.000+05:302006-11-13T22:12:36.945+05:30

It's a proven fact that the progress of a nation, usually follows the progress of its roads and highways. Take Europe and the United States of America for example... they developed and gained from superhighways long before most parts of the world. And on the other side of the globe today, the Golden Quadrilateral Highway Project of the Indian government is changing the economic landscape and

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-23019737310919076812006-11-10T11:49:00.000+05:302006-11-10T11:52:08.872+05:30

One of the largest new business opportunities in India is Business Process Outsourcing (BPO). And one of the largest ethical and legal issues we have in India today, also has to do with BPOs - which is Privacy and Identity Theft.A lot has been written about the issue, with many companies and even the government talking of measures to curb this menace which is irritating at its harmless best, and

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-22247250952834124062006-11-09T13:32:00.000+05:302006-11-09T13:34:17.387+05:30

They're acknowledged worldwide as some of the brainiest people on this planet. They appear in boardrooms, as well as comic strips around the world.They're the alumni of the various Indian Institute of Technology (IIT) in India, and they're getting together for a PanIIT Global Conference 2006 with the theme "Inspire to Involve and Transform India".There's no doubt that most of these alumni of

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-8921729130680298402006-11-09T09:07:00.000+05:302006-11-09T09:24:01.862+05:30

This is my second post in recent times on the automobile industry in India. While I talked about the superbike dilemma the last time, this time I want to share my thoughts on the actual - current battle of the bikes going on between the supposed hero number one, and whom I think is the real baap (hindi term, for big daddy) of two wheelers in India.Let's leave names aside for the moment, because

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-14642844046387447352006-11-09T08:59:00.000+05:302006-11-09T09:06:13.729+05:30

One of the facts of business and marketing is that you promise on what you deliver, at the time you say you'd deliver.Unfortunately, that doesn't seem to be the case of perhaps one of the most talked about, most previewed and most awaited products in the last couple of years - the Airbus A380.We have seen episodes of it on Discovery Channel and every other news/features channel, seen interviews

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-48087044484626639972006-11-06T15:56:00.000+05:302006-11-06T16:01:19.548+05:30

I received a couple of email (why email?? stop being shy, and post your comments, folks!! make this blog a little more interactive upfront) with regards to my previous post on Talent. In that post, I pointed out that problems within a company, can invariably be traced back to leadership, and bad bosses.Most of those who wrote in, agreed with me and shared their own "boss experiences" (too

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-72625255079504331462006-11-02T21:48:00.000+05:302006-11-02T22:25:37.843+05:30

At the ICCO Global Summit 2006, one of the sessions was "Talent: Our Greatest Asset". The Speaker was Jeffrey Fuller of Mercer HR Consulting, and the Chairperson (though I expected him to do a session as Speaker) was Bill Rylance - Asia-Pacific President & CEO of PR firm Burson-Marsteller.My homework on Jeffrey Fuller told me we'd get a great global perspective on talent issues and management.

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-87820063685043813572006-11-02T14:08:00.000+05:302006-11-09T09:23:37.747+05:30

Every couple of weeks I open a newspaper or magazine in India, to see these gorgeous photographs of superbikes (like the one above), with accompanying headlines like "the superbikes are coming!" and alternately "the big bike question" (ET AutoMania, 2nd November 2006).Enticed enough by the visuals, I end up reading the article, only to discover either:1. The "superbike" planned by some company or

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-47860565688475978722006-11-01T16:29:00.000+05:302006-11-01T16:31:03.526+05:30

There's no doubt that bloggers are proving to be more than a handful for the high and mighty (DELL, Neil French, Kryptonite for example).Which is why companies and company executives better think carefully, before they act stupidly (or arrogantly, aggressively, arbitrarily, whatever...)While you may think your "employees" are just plain and simple sloggers, a lot of them are also bloggers; their

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-21631897415861787922006-11-01T04:14:00.000+05:302006-11-01T04:18:39.105+05:30

The Master of Ceremonies (MC) at the ICCO Global Summit 2006 held in New Delhi this October, started the session "The Changing Face of India" by mis-pronouncing the name of one of India's most respected journalists - TN Ninan (Pronounced Tee En Nine-un, not Neenaan as the lady announced).While Ninan rightly expressed his irritation, I couldn't help but smile at the symbolism of the incident:

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-48055251548965791382006-10-31T09:47:00.000+05:302006-10-31T09:50:30.710+05:30

I've been using Blogger for a while now to air thoughts, opinions and news I gather about communication in general. It has been great, and I have a huge number of shy people reading my blog regularly. Yes, I'm saying shy because while the comments are few and far between, Statcounter tells me there are loads of people tuning in!Now I also like the way wordpress looks, and the customisation it

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-54888402485923854172006-10-30T00:01:00.000+05:302006-10-31T08:22:51.594+05:30

What can marketing and communication professionals learn from hip hop / rap artists like 50 Cent, Eminem, LL Cool J, and Snoop Dogg?Well to begin, let's do a quick summary of what we know about rap and hip hop music:1. The artists are aggressive, strong, and have hordes of die hard followers.2. The music is powerful, addictive, and has hardcore followers.3. The lyrics are single-minded,

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-36842147869686809812006-10-27T16:32:00.000+05:302006-10-27T16:39:53.379+05:30

What is it that makes people stick to companies? What makes companies stick to each other? What makes countries friends with each other?Different people will give different reasons and opinions. Some will point to money, similar goals, and common business interests. Another lot would even say language and religion.As primitive as it may sound, but the latter is usually closer to the truth.

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com1tag:blogger.com,1999:blog-18349786.post-87182709158603569272006-10-27T15:22:00.000+05:302006-10-27T15:57:10.442+05:30

Before the ICCO Global Summit 2006, many people were looking forward to Yann Risz speak about “Next Practices” (see link)… And many women were looking forward to meeting Yann Risz in person (see accompanying pic)…While the women weren’t disappointed by Yann, some people were confused by his session.I am not going to get into the what the women liked, but I would like to comment on the

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-71764165595047737752006-10-27T11:15:00.000+05:302006-10-29T23:59:27.017+05:30

“To begin, let me tell you how happy I am, to be here with you all in New Delhi… In fact, at my age, I am happy to be anywhere at all!” began Harold Burson, the 80-something Founder and Chairman of Burson-Marsteller.And with these opening remarks, he not only disarmed and connected beautifully with an audience of senior people used to holding centre stage themselves. CEOs, but reminded us all at

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-23992487398759478682006-10-18T20:43:00.000+05:302006-10-18T21:35:13.181+05:30

Reading my previous post on the ICCO Global Summit a lot of people asked 'what on earth was I doing at a Summit for PR professionals??' I mean, I am a student of economics, with a hardcore advertising and marketing background, and I'm now making a living out of strategic design and new media consultancy... where does this PR jamboree fit in??While I think even the organisers of the Summit

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-57685215913419311452006-10-17T10:30:00.000+05:302006-10-17T11:08:13.859+05:30

What's with many governments and authorities, and their constant threats and attempts to ban free speech online? The stated reason is always "national interest".Of course, the usual public outcry and debate is about what really constitutes national interest - the interests of those who power the nation, or those who actually make up the nation?The fact remains that such bans have never really

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-58988441047081689602006-10-13T10:02:00.000+05:302006-10-17T17:12:11.806+05:30

I've never really commented in public, but I've always believed alcohol advertising - oops! make that bottled drinking water and sundry accessories advertising - in India is completely asinine!Most of the time the user is shown as some jerky, fast paced, stupidly grinning bloke doing completely insensitive, childish and pretentious things (all at the same time). This is done under the garb of a '

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-53107196767196540732006-10-12T23:02:00.000+05:302006-10-18T21:25:27.981+05:30

Next Practices - How cool a phrase is that! Well the first time I heard it, it was in the context of ICCO - the International Communications Consultancy Organisation, and the theme for the ICCO Global Summit 2006.That was early this year… the Summit is now concluded… and all the speakers and delegates have gone home.In the mean time I not only got involved with creating communication for the

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-1160574552283907732006-10-03T19:07:00.000+05:302006-10-12T11:52:13.787+05:30

Hi y'all! It's odd really, when someone who keeps talking about the future disappears like he's become history. It's just that I've been so busy helping companies get updated with new media, my own blog got really backdated!But now I'm back, with promises of sharing a whole lot of stargazing I've done in the past few months. Plus I've got a whole lot of news to share with you about trends and

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-1134453412463398372005-12-13T11:11:00.000+05:302006-10-13T16:14:11.690+05:30

McDonald’s, perhaps what we would call the ultimate [popular] mass brand, used to spend two-thirds of its U.S. advertising budget on television. Last year, it cut television spends down to one-third of its budget.In 2003, Coke President Steven J Heyer announced that it was moving away from television as the ‘main anchor medium’ to more ‘experience based, access driven marketing’.Even P & G is

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com2tag:blogger.com,1999:blog-18349786.post-1133767169869507852005-12-05T12:17:00.000+05:302006-10-13T16:14:50.869+05:30

The 4 Ps of Marketing now have a companion - B for Blogs - the next big thing for Marketers worldwide.Blogs [Web Logs] as per their original definition and intent are simply rants and raves of regular people, published online at the click of a button.For Bloggers there are no censors, no major payments, and no hassles to deal with. All you need is access to the internet!Blogs are flooding the

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-1133599717761232212005-12-03T13:57:00.000+05:302006-10-13T16:21:48.770+05:30

It's perhaps one of the most redundant question we're asked every day... wherein the person who asks will perhaps get surprised, if you answer the question - truthfully, that is!My question is, how many of us actually ask ourselves this question? And how many of us can actually answer ourselves truthfully?Highs, Lows, Delights, Frustrations, Loves, Lusts, Hates, Truths, Untruths... they all add

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-1133496946257918032005-12-02T09:11:00.000+05:302006-10-13T16:16:55.821+05:30

No you haven't read this story of the Hare and the Tortoise before. No it's not the 'new management school' version you've also read. This is my take on Mr. Hare & Mr. Tortoise [no male chauvinism intended, I assure you!].But before I begin let me point out that we all know about the original author Aesop. But who is the author of the 'new' version? When I first saw it, it was attributed to a

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com1tag:blogger.com,1999:blog-18349786.post-1133490326153076132005-12-02T07:50:00.000+05:302006-10-13T16:17:29.878+05:30

There was an interesting debate in the Times of India sometime back, about whether creativity flourishes best during youth, or with experience?The Times View was that genius thrives at an advanced age, with examples of how Isaac Newton, Da Vinci, Beethoven and Archimedes were all over forty years old when their ‘Eureka moment’ happened.But in a counter view by Himani Dalmia, she put forth the

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-1132299211831954192005-11-18T12:40:00.000+05:302006-10-13T16:17:49.385+05:30

Another book review? Yep! Prompted by a literary discussion I attended yesterday at India Habitat Centre where Roshan Seth, Sabina Mehta Jaitly, Partha Chatterjee and Dr. Vijay Sharma discussed A Twisted Cue by Rohit Handa [Published by Ravi Dayal].Unlike most fiction novels which I finish in about 4-5 days, I took over a month to finish this book. I had what you call in automotive language "

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com1tag:blogger.com,1999:blog-18349786.post-1132297807045661492005-11-18T12:30:00.000+05:302006-10-13T16:18:48.212+05:30

People ask me what I'm doing nowadays... since I left my job as country head of creative, in an advertising agency. Well the answer is "I'm swimming in a Blue Ocean"! I am creating communication products and services no one else offers today.A major influence in this career shift has been this amazing book "Blue Ocean Strategy" by W Chan Kim and Renee' Mauborgne, published by Harvard Business

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-1131105754541757802005-11-04T17:30:00.000+05:302006-10-13T16:19:36.638+05:30

You think it, you write it. You like it, you announce it. You don’t like it, you trash it. And with the worldwide web on your side, the whole world can see it.In times where world-wide audiences are available at the press of a computer button, are we putting our minds where our mouth is?I’m speaking of off-the-cuff posts in blogs and even regular websites all over the world, where spontaneity

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com8tag:blogger.com,1999:blog-18349786.post-1130500712852565542005-10-28T17:03:00.000+05:302006-10-13T16:20:12.014+05:30

So what’s blogging all about?? Simply put, it’s all your rants and all your raves, published online for the world to see (or so you imagine!).I remember a time when I crafted and re-crafted my thoughts and words a gazillion times, before sentencing them to hell at the hands of some publisher/editor/ogre.But right now, these words are appearing as quickly as they’re appearing in my mind!I can

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com0tag:blogger.com,1999:blog-18349786.post-1130411051794449322005-10-27T16:05:00.000+05:302006-10-17T14:50:36.855+05:30

You can read about it. You can talk about it. You can even recommend it to friends and family. But it all means nothing, if you haven't done it yourself.I'm talking about blogging. And I'm talking about it on my very own blog - Cheers!Now having put that initial excitement online, I've got to think about what I'm going to publish next, and hopefully not before long!Thanks for dropping by, and see

noshtradamushttp://www.blogger.com/profile/04340004061072547017noreply@blogger.com4